Count It. Change It. – Turning Everyday Choices into Real Change
RideFinders News
Every commute counts. Every mile matters. And every choice you make—whether to drive solo, carpool, vanpool, bike, take transit, or telework—has the power to impact not just your wallet, but the world around you. That’s the heart behind Count It. Change It., a new campaign from your Team RideFinders that puts commuters in control of their impact.
What is Count It. Change It.?
Count It. Change It. is more than a slogan. It’s a call to action. The campaign encourages individuals to track their travel habits, calculate their environmental and financial impact, and commit to making simple changes that lead to big benefits. Central to the campaign is the friendly Cost Calculator hero who is an engaging visual tool showing commuters the real costs of driving alone.
By “counting” your daily travel choices such as how often you drive alone, carpool, vanpool, bike, take transit, or telework, you gain visibility into your real world impact. With a few adjustments, you can “change it” by saving money, reducing emissions, and helping to create a cleaner, more connected region.
Why It Matters
Transportation is one of the easiest places to make a change to reducing greenhouse gases. The average commuter spends thousands of dollars a year on gas, maintenance, and parking. By choosing sustainable transportation options just a few times a week, you can cut those costs and reduce your emissions.
Commuters can see real-time savings on gas and vehicle wear and tear, track their reduced emissions, set personal sustainability goals, earn redeemable points for rewards, and receive recognition for their efforts.
New Videos: One Message, Two Regions
To bring the campaign to life, we’ve launched two compelling videos tailored to our diverse communities:
- Tri-Cities Region Video: Highlights the new Tri-Cities Carpool & Vanpool Incentive Program, which offers exclusive rewards to commuters who change from driving alone to sharing the ride. Whether you’re in Petersburg, Hopewell, or Colonial Heights, new carpoolers and vanpoolers can now earn a bonus for logging their trips and making sustainable choices. Watch the 15 second spot.
- Richmond Region Video: focuses on how everyday commuters across the city and surrounding counties are saving money, reducing emissions, and building healthier communities by shifting their habits, one trip at a time. Watch the 15 second spot.
Both videos demonstrate the ease and benefits of using the ConnectingVA app to track commutes and earn rewards. Keep an eye out for these videos that will also be featured as video billboard ads on Richmond.com to reach even more commuters across the region.
Make the Change Today
Whether you’re currently using green transportation options or exploring solutions to driving alone, Count It. Change It. meets you where you are. There’s no judgment. We provide the tools, resources, and support to help you build better commuting habits.
Here’s how to get started:
- Sign up for a free account.
- Track it – Record your commutes using the ConnectingVA app.
- Measure it – See your savings and environmental impact in real time.
- Change it – Set goals, switch it up, and watch the benefits grow.
Join Us
Be part of a growing community of commuters making greener moves. Follow us on social media, look for our videos, and use #CountItChangeIt to share your own commuting success stories.