RideFinders Receives 2026 Outstanding Public Transit Marketing Award for Count It. Change It. Campaign
RideFinders News
RideFinders is proud to announce that we received the 2026 Outstanding Public Transit Marketing Award: Collaboration from the Virginia Transit Association (VTA) for our Count It. Change It. campaign. The award was presented during VTA’s Annual 2026 Conference & Bus Expo held May 19-20, 2026.
The Count It. Change It. campaign connected commuter choices with the benefits of fare free transit through storytelling, employer engagement, community outreach, and trip tracking through ConnectingVA. The campaign encouraged commuters to rethink how they travel and demonstrated how everyday transportation decisions can positively impact regional mobility, sustainability, and personal savings.
Centered around our Cost Calculator hero, the campaign featured empowering messages such as “Your commute cost today: $0” and “Transit. Your commute upgraded.” These messages helped position public transit as a practical, affordable, and accessible transportation option for commuters across the region.
The campaign delivered measurable results: 61% increase in trip recording participation year over year, 131,000 vehicle miles reduced, and nearly $92,000 in commuter savings. “We are honored to receive this recognition from the Virginia Transit Association,” said Cherika Ruffin, Executive Director of RideFinders. “This award reflects the power of collaboration, creativity, and community engagement in advancing sustainable transportation and helping commuters understand the impact of their everyday travel choices.”
RideFinders is proud to support transit and promote transportation solutions that improve access, strengthen communities, reduce environmental impacts, and provide commuters with cost-saving mobility options.